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Privacy Policy | AfriShop

Privacy Policy

We know that by choosing Afrishop online you are placing a lot of trust in us. We also understand that you want the personal information you give us to be kept private as well as secure. To reassure you that we feel the same way, here’s how we will and, more importantly, will not use the personal information you give us. 

This Privacy Information was last updated on 21/07/2013.

We do not store credit card details nor do we share customer details with any 3rd parties.

Information we collect about you and why

When you shop on myafrofoodstore.com you will submit your personal information to us. We will treat all information submitted by you in accordance with the terms of this privacy policy (as updated and amended from time to time) and in strict compliance with all Data Protection Legislation. By entering your personal information in the Afrishop online web site you accept that we may retain your information.

The information we gather from customers helps us to continually improve the service we offer to our customers. When you shop on myafrofoodstore.com, there are different ways we gather information about you:

When you register with us, we ask for information such as your name, e-mail address, delivery address and contact details. We keep a record of this information. All this is necessary for us to recognise you as a registered customer and to fulfil the orders you place with us. Storing this information means you do not need to re-enter these details each time you shop. If you place an order we ask for your credit card details but we do not store this information.

We keep a record of your purchases with us, which means we can create lists of your favourite items to make your shopping experience quicker and more convenient. It also means we can deal a lot quicker with any problems you may experience with your order.

We keep a record of any e-mail correspondence you send us. This helps us keep track of your likes and dislikes and any problems or concerns you’ve had with our products or services.

Telephone calls made to our Customer Service Helpline may be recorded for monitoring and quality control purposes

Using your information

All the information we collect via our website or through correspondence with you is used to operate and improve the service we offer you. We are committed to using your personal information only for:

Dealing with orders and accounts for the supply of our goods and services.

Monitoring and improving myafrofoodstore.com and our services.

Planning and managing Afrishop online business activities, including analysing customers’ shopping habits and preferences.

Conducting market research including statistical analysis of customer behaviour.

Providing you with information about the products and services we offer.

Providing you with periodic communications (this may be by post, telephone, SMS, email or as part of your Afrishop online grocery delivery) about features, products, services, events, promotions and special offers.

Preventing and detecting fraud or abuses of our website.

Allowing us to comply with any requirements imposed on Afrishop online by law or court order.

Cookies and marketing communications

Cookies are small text files that websites can send to your computer. A cookie can be thought of as an internet user’s identification card, which tells a website when the user has returned. Cookies are not computer programs, and can’t read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user’s e-mail address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website.

Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping trolley or to remember the user’s preferences or registration details for a future visit. Myafrofoodstore.com uses cookies to allow customers to move from one part of the website to another and to add items to the shopping trolley without having to login repeatedly. It also allows us to give you accurate information about your account and order history.

The European Union Directive on Privacy and Electronic Communications (the “Directive”), which came into force on 31st July 2002, recognises that cookies are a “legitimate and useful tool” for many activities, including verifying the identity of website users. The Directive makes it compulsory for websites to inform users if cookies are being used, and to provide some information on how cookies are used. You can find more information on this subject at www.allaboutcookies.org. Lastly, the Directive places an obligation on websites to make users aware that they can set their computers to reject cookies. You can do this by activating a setting in your internet browser to reject all cookies, or to notify you when a cookie is set. You should consult the Help section of your browser to learn how to change your cookie preferences. You may also find instructions on how to do this at www.allaboutcookies.org/manage-cookies/. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you first access the Afrishop online website (not when you log on). However, you should be aware that the myafrofoodstore.com (in common with most other shopping web sites) will not work without cookies and therefore we recommend you leave them turned on.

When you create your Afrishop online account . We will never pass your personal details to other companies for marketing purposes without your permission, and only then with approved partners. In the event that you do not wish to be contacted for such purposes, ensure that you tick / untick the appropriate box as you go through the registration process.

If you wish to subsequently withdraw your consent from receiving these communications you can do so by logging onto your Afrishop online account and amending the Marketing Communications settings. You can also find an unsubscribe link at the end of all our promotional e-mails.


Security is very important to us at Afrishop online and we use sophisticated technology to ensure that your information is protected at all times. Secure Socket Layer (“SSL”) encryption technology is used for protection of information in transit for any sensitive transactions such as payments. Additional security procedures are in place to protect the confidentiality and integrity of your information.We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when using a shared computer.

Identity Fraud

Fraudsters create authentic looking, but false or “spoof” websites. Their purpose is to tempt users to enter personal information to be re-used to try and access your bank accounts. Fraudsters are increasingly turning to email to generate traffic to these websites. Recently customers of several financial institutions have received such emails and this activity is only likely to increase. Such emails typically contain a link to a spoof website and advise account holders to enter user names and passwords so that security details can be updated or passwords changed. If you get any email containing an embedded link and a request for you to enter any personal details, treat it as suspicious and do not input any personal information, even if the page appears legitimate. No reputable company ever sends emails of this type.

Data over the internet

The internet is a global network – therefore there are cases where your data travels internationally, which may include places outside the European Union. We want you to know that if you visit or shop with Afrishop online, you’re agreeing and authorising us to process data this way.


You may change your personal information retained by Afrishop online at any time by accessing your user profile on the myafrofoodstore.com. We may change the terms of this Privacy Policy from time to time and you should check it regularly. Your use of the Afrishop online web site will at all times be subject to the Privacy Policy applicable at the time of each use.

Further Information

If you have questions about your personal information or our privacy policy, please contact us at africanshopeurope@gmail.com

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